So if you have five teams competing internally to win the chance to pitch something, I'm going to be the last in the office working on that because I want to.” So I was like, “Okay, let's go back to something that is very focused, and at the very least, the best use of my time,” because video and all of the things that I was doing, I certainly had an interest in, but I wasn't like, “There would be no reason, I don't think, to hire me over at an agency that specializes in X.”
I'd get messages from my clients, like, “We're going to be in New York for two days, let's meet up, like, we'll come to your office.” And I was like, “Ah, okay, I have to hire a space to get people to come and sit and nothing wrong with that.” But it was definitely a different model.Īnd to get that to scale, you need a team of project managers, and all of the things that a corporate-sized business expects when they interact with an agency, was not something that I was particularly interested in building. And then after, it's probably six to nine months that I got to the stage where I was burned out, or just at the point where there's this fork in the road where you either hire people and get an office and do all the things that you need to do to serve corporate clients as an ad agency.
#JACK BUTCHER VISUALIZE VALUE AGE FULL#
And then, at a certain point, the amount of work I was doing for my own agency eclipsed the amount of time I had in the day with my full time job, so I just went full time on my own thing. So I was running an agency, while I had a full time job as an art director for a different agency I was sort of doing on the side. Probably about nine months into doing it full time. When did you do the pivots to just focus on essentially Visualize Value as consulting? So you started working on your own agency. You talked about how with your course business, you make over $100,000 per month. But Visualize Value is now kind of a different beast than it began life as. And I've since just been experimenting with all sorts of different stuff. So I started building education products. And then over time, it just grew and grew to the point where the agency work was - the amount of inbound requests I was getting was impossible to fulfill by myself. For a period of time, that was an inbound marketing system for agency jobs. And then to win business for that service, I started a front-end Twitter and Instagram account called Visualize Value where I take ideas, visualize them, and put them out there. So how can I help people visualize a message, get a concept across, and this idea of Visualized Value was how I would describe that service. But I just spent so much time working on refining that process that I built an agency around that as a deliverable. That isn't something that you typically get paid for, that’s something that you do to get an introduction and win a job. So it was a really tough thing to do with a small team of one at a time, and then just drastically pivoted the agency business in one very specific direction, which was essentially the pitch decks that I was using to win agency work.
end of 2017, start of 2018, I'd started my own agency and was shooting car commercials, doing basically full stack creative work for about six to nine months, and burned out pretty badly serving corporate clients. I moved to New York in 2010 to work at a small boutique graphic design agency, and hopped around a bunch of different agency jobs over the course of about eight years.
The Business of Business: So I was wondering for the audience, if you could introduce yourself and just talk about what you do? This interview has been edited for length and clarity. In 18 months, Butcher has grown Visualize Value into a successful business with an online audience of thousands using his courses to better themselves.īutcher spoke about the story behind Visualize Value, where it's going next, and what he learned from his journey. Butcher envisions it as a service empowering entrepreneurs and the forward-thinking to take their visions into their own hands, providing courses on everything from building products to learning design for startups. Eager to find creative freedom and try his hand at being an entrepreneur, he tried running an agency of own, but still didn't find it satisfying.Īfter realizing leading an agency wasn't for him, he took a different approach, creating a startup called Visualize Value.
But before long, he grew tired of the red tape that came hand-in-hand with the prestigious clients he worked for and agencies he worked under. Visualize Value founder Jack Butcher worked as a creative director in advertising for years, building a name for some of the largest brands in the world.
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